Strategic Business Management (SBM)

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Course Objective	We are pleased to offer the Strategic Business Management course in collaboration with Douglas Business School in the Netherlands. This comprehensive program is designed to equip you with advanced skills and knowledge in strategic planning, organizational leadership, and business analysis. Upon successful completion of the course, you will have the opportunity to further enhance your qualifications by topping up with an MBA from Douglas Business School. This pathway allows you to build on your strategic management expertise and achieve a prestigious MBA credential, broadening your career prospects and deepening your business acumen. Join us to advance your career and gain a global perspective in business management.
Eligibility:	Degree: Bachelor’s degree in any discipline Experience: Minimum of 2 years of professional work experience
Course Benefits:	Gain a robust understanding of strategic business management concepts. Learn to apply risk analysis and management techniques effectively. Develop and implement effective pricing and promotional strategies. Utilize strategic scorecards to measure and drive organizational performance. Explore ethical considerations in business decision-making. Enhance problem-solving skills through practical case studies.
Who Should Enroll:	This course is ideal for business professionals, managers, and entrepreneurs seeking to advance their strategic management skills and drive business success.

a) Risk Analysis	Identifying and Assessing Business Risks Risk Management Techniques and Tools Developing Risk Mitigation Strategies
c) Pricing Methods and Strategies	Fundamentals of Pricing Strategies Cost-Based vs. Value-Based Pricing Dynamic Pricing Models
d)Promotion Push Strategy	Definition and Objectives of Push Strategies Developing Push Marketing Plans Tools and Techniques for Effective Promotion Push
e) Promotion Pull Strategy	Definition and Objectives of Pull Strategies Crafting Pull Marketing Campaigns Leveraging Customer Demand and Loyalty
f) Strategic Scorecard	Introduction to Balanced Scorecard Designing and Implementing Strategic Scorecards Measuring Organizational Performance and Success
g) Business Ethics	Importance of Ethics in Business Ethical Decision-Making Models Implementing and Promoting Ethical Practices
h) Problem Solving	Structured Problem-Solving Techniques Analyzing and Addressing Business Challenges

Class and Exam Mode	Assessment	Duration	CPD Credit	Course Fee
Blended (Class Room, Live Online and Pre-Recorded)	Case Studies	3 Months	8 Hours	US$ 300 (BDT 36,000 at an exchange rate of 120)

Upon successful completion, participants will receive a certificate from Douglas Business School in the Netherlands, with the option to top up with an MBA.

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